Inside the Felmanas-Kadi Wedding: What You Need to Know

The union of lawyer Ana Luiza Kadi and Pedro Felmanas, son of Cimed's Vice President Karla Felmanas, has taken social media by storm. While luxury weddings often make headlines for their scale, it was a deeply personal, labor-intensive detail that captured the internet's attention: the bride's self-crafted wedding dress.

Here is a breakdown of the jaw-dropping details from this high-society celebration.

The 1,300-Hour DIY Masterpiece

Instead of simply buying a designer gown, Ana Luiza Kadi chose to dedicate over a year—approximately 1,300 hours—to hand-embroidering her own wedding dress and veil.

Using the prestigious Luneville embroidery technique, she worked with:

• Swarovski Crystals: Premium crystals woven throughout the lace.
• French Materials: Transparent micro-beads and specialty sequins imported directly from France.

Under the guidance of embroidery expert Natalia Rios and acclaimed designer Carlos Bacchi, the trio brought the stunning custom creation to life. Kadi shared her year-long crafting journey with her social media followers, building massive anticipation leading up to the ceremony.

A Star-Studded Venue

The main ceremony and reception took place on Saturday, August 29, at the luxurious mansion of the groom's mother, Karla Felmanas, in São Paulo. Given the family's deep ties to Cimed, one of Brazil's largest pharmaceutical companies, the guest list was packed with top-tier influencers, including Rafa Uccman, Álvaro, and Lucas Guedez.

Unconventional Details That Went Viral

The couple prioritized unique, highly-shareable experiences for their guests:

• The "Bem-Casado" Tree: Instead of a traditional dessert table, the classic Brazilian wedding treats were creatively nestled within the exposed roots of a massive tree.
• Custom Treats: Guests enjoyed the highly-coveted popcorn-flavored ice cream from gourmet brand MOOI MOOI, with menu cards elegantly written directly onto real tree leaves.
• Carnival Vibes: Iconic Brazilian pop star Ivete Sangalo delivered a surprise, high-energy performance. Guests were even handed custom festival t-shirts (abadás) to dance the night away.

The Journey to the Altar

The weekend's mega-party was the culmination of a marathon of celebrations. The couple, who got engaged in May 2025 in Bahia, held an intimate civil ceremony on August 15. Prior to the main event, they also hosted a stylish "Petiscos" bar party and an exclusive luxury dinner for their bridal party.