When Marie Ducruet announced in May 2025 that she was leaving her prestigious corporate role at the Société des Bains de Mer (SBM) after ten years, many wondered what the future held for the Monaco royal family member. Married to Louis Ducruet (the son of Princess Stéphanie of Monaco) since 2019, Marie decided to venture out on her own. She launched "Imagine and Make" (IAM), a boutique agency specializing in high-end, bespoke experiences.
Just over a year later, that bold entrepreneurial leap has firmly established her as one of the Principality's most sought-after planners.
The Big Risk That Paid Off
Starting a luxury event agency in a highly competitive market like Monaco is no small feat. However, Marie leveraged her decade-long industry experience to carve out a distinct niche. IAM caters to both ultra-exclusive private celebrations and high-end corporate events, handling everything from marriages and baby showers to brand activations.
The agency's rapid ascent is highlighted by early partnerships with globally recognized luxury brands, including Selena Gomez's Rare Beauty and iconic jeweler Tiffany & Co.
Planning Charles Leclerc's Wedding
The ultimate validation of Marie’s new venture came in February 2026. IAM was trusted with the highly anticipated civil wedding of Formula 1 star Charles Leclerc and Alexandra Saint Mleux in Monaco.
Leclerc, a Monaco native, has long-standing ties to the Princely family through various charity initiatives, making Marie the perfect trusted insider to execute his private nuptials. Marie’s team managed the entire execution of the high-profile ceremony, including:
- Custom floral arrangements and decor
- Bespoke stationery and gourmet menus
- Ambient music curation
"It was an honor to have designed and orchestrated this wedding," Marie shared on Instagram, emphasizing that the event was ultimately "a story of love, intimacy, and trust."
Balancing Business and Royal Family Life
Marie’s professional evolution mirrors her busy personal life. Alongside running a growing business, she and Louis Ducruet are raising their two young daughters, Victoire and Constance—making Princess Stéphanie a proud grandmother.
Instead of stepping away from the intense Monaco spotlight, Marie has integrated herself deeper into its cultural fabric. By choosing to build her own brand in the heart of the Principality, she is proving that she is a formidable business leader in her own right.
